Performance Marketing Specialist

About the job

Are you driven by results and passionate about leveraging digital marketing to create meaningful impact? If so, you might be the perfect fit for our team! We’re on the lookout for a Performance Marketing Specialist to join our growing team, where you’ll have the chance to plan, execute, and optimize campaigns across multiple channels, all while focusing on data, creativity, and measurable results. You’ll be working closely with the Performance Director as part of our dynamic Performance team to develop high-performing strategies that make a difference. If you thrive in fast-paced environments and are excited to shape impactful marketing efforts, we’d love to hear from you!

About OCM

OCM, certified as a Great Place to Work, is one of the leading Digital Media companies in Europe. Our mission is to guide companies safely and with sustainability in the new era of advertising. Our goal is to help both tails of the advertising industry maximize their digital ad footprint, optimize their ad delivery, and provide a friendly environment to the end-user. We also specialize in boosting our client's income with several cutting-edge technologies, either in-house or with solid partnerships.

As one of the few Google Certified Publishing Partners, a Certified Google Partner for Advertisers, a proud member of Prebid.org, an exclusive distributor for Teads in Greece/Cyprus/Malta, an exclusive reseller of Outbrain, a TCF Registered Vendor to IAB Europe and also an IAB UK & IAB Hellas member, we thrive in the Ad Tech Industry, building a solid future for the members of our team.

Responsibilities

• Set up, manage, and optimize paid media campaigns across Google Ads (Search, Display, Video) and Social Media platforms (Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads).
• Monitor and analyze campaign performance to meet KPIs such as ROAS, CPA, and CTR.
• Conduct in-depth keyword research, audience targeting, and bidding strategy optimization.
• Analyze campaign performance using tools like Google Analytics, Looker Studio, and platform-specific dashboards to extract actionable insights and suggest growth based on data-driven strategies.
• Develop and execute A/B tests (eg. creatives, ad copies, landing pages, targeting strategies etc.).
• Collaborate with the creative and content teams to develop effective ad assets.
• Manage budgets and ensure campaigns deliver within allocated spending.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• 2+ years of hands-on experience in performance marketing or paid media management.
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Looker Studio, Excel).
• Experience with A/B testing, audience segmentation, and conversion optimization.
• Experience with Google Tag Manager on setting up tracking of campaigns.
• Expertise in MS Office suite (Excel, Word, PowerPoint).
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Certification in Google Ads and/or Facebook Blueprint is a plus.
• Excellent verbal & written communication skills in Greek & English.
• Strong attention to detail, problem-solving attitude, and a data-driven mindset.
  

Our work is organized and communicated with

• Slack
• GSuite
• Teamwork
• Copper
• Factorial

Benefits

• Private Health Insurance Plan.
• Paid Training & Development (mandatory Coursera/Udemy courses of your choice - minimum 2 per year).
• Flexible hybrid work environment.
• International, dynamic, fast-paced working environment.

Our competitive advantage? Our people

OCM was also announced as one of the Best Workplaces for Women in Hellas 2023!

We value autonomy, taking ownership of your role, and having a thirst for continuous learning. We invest in your success with training, constructive feedback, and mentoring because your growth is important.

Our culture is guided and influenced by people like you who value collaboration, transparency, diverse perspectives, and experiences. We want our workspace to reflect the world we want to live in, and we work hard to create this reality.

The underlying foundation of who we are and how we act is built from each individual, resulting in a safe environment to exchange insights, respect and encourage different perspectives, promote innovative thinking, and take inventive initiatives.

If you think you would be a perfect fit, we would love to receive your application.

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OCM is an equal-opportunity employer. We do not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, color, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status, marital status, or any other protected category recognized by provincial or federal laws.